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IIMA talk: "Expand your reach with a successful multilingual web strategy" PDF Print E-mail
Written by Jim DeLaHunt   
Wednesday, 10 December 2008
Preview of slide 1 of IIMA Multilingual Web StrategyI gave a presentation, "Expand your reach with a successful multilingual web strategy", to the Vancouver chapter of the International Internet Marketing Association (IIMA) on December 10, 2008. Below are links to my slides and handouts.
 
I first met IIMA when I was a panelist at the Internet Marketing Conference (IMC) in Vancouver last September 2008, which they co-sponsored. What is interesting about this audience is that they are the product managers and business decision-makers responsible for web properties. I thus aimed this talk more on the business end than the technical end of the multilingual websites topic. A number of IIMA people with substantial experience with international or multilingual web sites in their own portfolios turned out for this talk, which meant the questions were quite good.

 
 
Preview of slide 1 of IIMA Multilingual Web Strategy
The talk covered the following topics:
  • Trends: the small, flat world (and web)
  • Value: building the business case
  • Structure: design issues
  • Technology: CMS, HTTP
  • Translation & Process: options
Here are my slides and handouts as PDF files.
Preview of page 1 of handouts for IIMA web strategy presentation Image
 
 
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"Expand your reach with a successful multilingual web strategy" by Jim DeLaHunt is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at jdlh.com.
Last Updated ( Thursday, 11 December 2008 )
 
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