I gave a presentation, "Expand your reach with a successful multilingual web strategy", to the Vancouver chapter of the International Internet Marketing Association (IIMA) on December 10, 2008. Below are links to my slides and handouts.

 

I first met IIMA when I was a panelist at the Internet Marketing Conference (IMC) in Vancouver last September 2008, which they co-sponsored. What is interesting about this audience is that they are the product managers and business decision-makers responsible for web properties. I thus aimed this talk more on the business end than the technical end of the multilingual websites topic. A number of IIMA people with substantial experience with international or multilingual web sites in their own portfolios turned out for this talk, which meant the questions were quite good.